40+? Here’s what this TikTok famous makeup artist wants you to know about skincare

January 25, 2024

Welcome back to Well Connected’s Skincare Seven, where we pull back the curtain on some of our favorite creators to learn their deepest, darkest skincare secrets in just seven questions. This month, we’re thrilled to feature Erica Taylor, a pro makeup artist whose easy-to-follow, straight-talking tutorials had us hooked at first scroll. From tips on makeup for perimenopausal skin (she’s 47 and proud) to step-by-step techniques that can transform your features, her feed is a must-follow for any beauty obsessive. Read on for Erica’s Skincare Seven, including her thoughts on ageism, why skin prep is key for makeup application and the one skincare product you should never, ever use.

Dr. Murad believes that skin health is tied to whole body health. What are your top 3 non-product related tips for healthy skin? 

Daily hydration, walking and laughter. Don’t get me wrong—I love my wine, but balance is key. 

You’ve been a makeup artist for more than 25 years. Can you explain why skincare is so important in your line of work?

Makeup can only look as good as the skin beneath it! The most important way to have gorgeous, long-lasting makeup is by being diligent about skincare and prep—that means hydrated and exfoliated skin. 

You openly share your age (47) on social media. Do you think aging has gotten less stigmatized in recent years? What has surprised you the most about getting older?

The 40s+ of today is not the same as our parents’ generation. We’re still very much in the beauty game, if not leading it with our purchase power. When I started getting more popular on social media, I was surprised that I was gifted very little makeup—but was bombarded with skincare, which I found to be a little ageist. I’m not complaining, though! Being in the industry for so many years, I’ve been so lucky to work with top brands, dermatologists and aestheticians who have taught me so much

I’ve worked hard over the past year to gain the trust of my followers, which means so much to me. They know I’m their age, so I’m not selling the fountain of youth—I’m just showing them how we can look and feel our best. They also know that when I’m talking about a specific product, it’s something I actually use. 

We love your do’s and don’ts reels on TikTok! What are your skincare do’s and don’ts?

DO properly remove your makeup every single night. Do not use cleansing wipes. Use a cleansing balm that works with your skin type. 

DO exfoliate, exfoliate, exfoliate. As we mature our skin doesn’t turn over as it used to, so we need to expedite the process to reveal newer and plumper skin. 

DO use a retinoid at night.  This helps to reduce texture-like pores and wrinkles. We get the most cellular recovery to our skin while we sleep, so my go-to every single night is the retinal.

DON’T fall asleep with your makeup on. I know we get tired and just want to fall into bed, but the excess sebum and pollution build up can increase your pore size

DON’T use harsh wipes to clean your skin.  I cannot stress this enough. It tugs at the skin and can affect elasticity—especially in the eye area. Also, they don’t effectively get everything off and can pull out your brow and lash hairs. No one wants that.  

DON’T jump on every skincare trend.  We saw so much of this in 2023. If you want to try something new, especially if it’s an active ingredient, you should always talk to your doctor or dermatologist first. 

You’ve talked about going through perimenopause in a recent reel. How has that affected your skin and what changes to your routine have you made to accommodate that?

Since entering perimenopause, I have to work a lot more on maintaining the radiance of my skin. I’ve added more retinoids and oils into my routine. I’ve become a major fan of facial oils. Thanks to this stuff, I have my healthy glow back. I recommend it to all my clients.

Dr. Murad believes stress can have a negative effect on your skin. Have you seen this in your practice? And how do you manage your own stress levels?

Absolutely—stress has negative effects on both the skin and body. I’ve seen this ranging from breakouts and dehydration to flareups in conditions like eczema and rosacea.  

Personally, I do my best to balance my life with work, family and laughter. My philosophy? At the end of the day, it’s makeup. We need to have fun with it!

Can you tell us about the importance of having a strong, healthy skin barrier?

A weakened skin barrier leads to thinner skin, which will show more texture and discoloration. A strong skin barrier will look more radiant and plump, and your makeup will go on much smoother and last longer.

If you’re not doing your best to have a strong skin barrier your makeup will look textural and blotchy. For the perfect makeup application, I believe that it’s 70% about the skincare and prep and 30% actual makeup and techniqueIt’s that important.   

More from our Skincare Seven series:
7 questions with this self-made TikTok skinfluencer
This Harvard educated, board-certified derm’s best advice for you

The views expressed in this article do not necessarily represent the views of Murad, and are for informational purposes only, even if the advice of physicians and medical practitioners are included. This article is not a substitute for professional medical advice, diagnosis or treatment, and should not be considered specific medical advice.  

About the Author

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Sheela Soskin is a beauty editor and copywriter who has written for luxury and lifestyle brands such as Tom Ford, The Honest Company and Ipsy. She currently lives in London, where she spends her spare time exploring every corner of the Victoria and Albert Museum and obsessively searching for the perfect red lipstick.