40+? Here’s what this TikTok famous makeup artist wants you to know about skincare
Welcome back to Well Connected’s Skincare Seven, where we pull back the curtain on some of our favorite creators to learn their deepest, darkest skincare secrets in just seven questions. This month, we’re thrilled to feature Erica Taylor, a pro makeup artist whose easy-to-follow, straight-talking tutorials had us hooked at first scroll. From tips on makeup for perimenopausal skin (she’s 47 and proud) to step-by-step techniques that can transform your features, her feed is a must-follow for any beauty obsessive. Read on for Erica’s Skincare Seven, including her thoughts on ageism, why skin prep is key for makeup application and the one skincare product you should never, ever use.
Daily hydration, walking and laughter. Don’t get me wrong—I love my wine, but balance is key.
The 40s+ of today is not the same as our parents’ generation. We’re still very much in the beauty game, if not leading it with our purchase power. When I started getting more popular on social media, I was surprised that I was gifted very little makeup—but was bombarded with skincare, which I found to be a little ageist. I’m not complaining, though! Being in the industry for so many years, I’ve been so lucky to work with top brands, dermatologists and aestheticians who have taught me so much.
I’ve worked hard over the past year to gain the trust of my followers, which means so much to me. They know I’m their age, so I’m not selling the fountain of youth—I’m just showing them how we can look and feel our best. They also know that when I’m talking about a specific product, it’s something I actually use.
DO properly remove your makeup every single night. Do not use cleansing wipes. Use a cleansing balm that works with your skin type.
DO exfoliate, exfoliate, exfoliate. As we mature our skin doesn’t turn over as it used to, so we need to expedite the process to reveal newer and plumper skin.
DO use a retinoid at night. This helps to reduce texture-like pores and wrinkles. We get the most cellular recovery to our skin while we sleep, so my go-to every single night is the retinal.
DON’T fall asleep with your makeup on. I know we get tired and just want to fall into bed, but the excess sebum and pollution build up can increase your pore size.
DON’T use harsh wipes to clean your skin. I cannot stress this enough. It tugs at the skin and can affect elasticity—especially in the eye area. Also, they don’t effectively get everything off and can pull out your brow and lash hairs. No one wants that.
DON’T jump on every skincare trend. We saw so much of this in 2023. If you want to try something new, especially if it’s an active ingredient, you should always talk to your doctor or dermatologist first.
Personally, I do my best to balance my life with work, family and laughter. My philosophy? At the end of the day, it’s makeup. We need to have fun with it!
A weakened skin barrier leads to thinner skin, which will show more texture and discoloration. A strong skin barrier will look more radiant and plump, and your makeup will go on much smoother and last longer.
If you’re not doing your best to have a strong skin barrier your makeup will look textural and blotchy. For the perfect makeup application, I believe that it’s 70% about the skincare and prep and 30% actual makeup and technique. It’s that important.
More from our Skincare Seven series:
7 questions with this self-made TikTok skinfluencer
This Harvard educated, board-certified derm’s best advice for you
The views expressed in this article do not necessarily represent the views of Murad, and are for informational purposes only, even if the advice of physicians and medical practitioners are included. This article is not a substitute for professional medical advice, diagnosis or treatment, and should not be considered specific medical advice.