From lashes to lids: The 5 latest eye trends you need to know

March 19, 2024

The quest for awakened, picture-perfect eyes is always a goal, whether you’re a beauty lover or not. Movies depicting characters using cucumbers to de-puff and tighten the eye area are plentiful, as are intricate eye makeup looks that serve as the focal point of looks on the red carpet and runway. What’s cooking for 2024? Look out for these skincare- and makeup-related eye trends that you may feel compelled to try out yourself. 

“Mob wife” eye makeup

TikTok has seen a rise in what many are calling the “mob wife” aesthetic—think: big, luscious hair, leopard print jackets, ruby red lips, and chunky gold jewelry. As for the eyes, we’re seeing a lean toward dark, grungy lids. Celebrity makeup artist Elaina Badro recommends swiping on deep eyeshadows for a smokey eye or adding a crisp winged out liner with some shimmer, just as a mob wife would. 

To achieve the perfect smokey eye, Badro says to begin by placing an eye shadow primer on the eyelid and slightly over the crease. Then, apply a dark brown eyeshadow all over the eyelid and blend thoroughly up to the crease bone. Using a softer brown eye shadow, blend along the crease to create a gradient effect.

Create some contrast by adding a cream concealer or a light neutral eyeshadow on the brow bone. Finally, use an eyeliner to line the waterline and the top of the eyelid close to the lashline. (Pro tip: To really get that grunge look, smudge out the eyeliner.)

Colored eyelashes

The runway has seen a shift away from typical black lashes to make way for vibrant blues and pastel purples. “Colored false lashes have been used as an accessory on the runway to complement the model’s outfits,” Badro says. If you’re looking to simply freshen up your everyday routine, Badro says to opt for colored mascara, which is easy to apply, wear and remove. For more of a whimsical look, go for blue false eyelashes, a color Badro says has gained popularity over the last three years. 

Abstract eyeliner

Play up your standard eyeliner look with some abstract shapes. “Anything with more of a straight edge can be seen as futuristic and anything rounded or color-themed is seen as whimsical,” Badro explains. When it comes to the type of eyeliner, a gel eyeliner may be more long-lasting for a night out. For everyday wear (or for those with shaky hands), a felt or brush tip may be easier to apply. 

Peptides and retinal for under eyes

Peptides have been a highly sought-after skincare ingredient that is sure to carry over into 2024. The ingredient is essential in helping to form the building blocks of collagen and elastin, proteins that help smooth the complexion and give it a more youthful-looking appearance.

Peptides are a great complementing ingredient to pair with retinol for the under-eye area, as both help diminish fine lines and wrinkles—plus, peptides can help strengthen the skin and combat any potential irritation or dryness retinol may cause.

Skin barrier repair

According to Spate, a consumer trend platform, there’s been an uptick in searches for “skin barrier repair,” with the category estimated to grow up to 24.5% over the next 12 months. The skin barrier is the outermost layer of skin and the first line of defense against things like pollutants, allergens, harsh weather conditions, and damage from over-zealous exfoliation. Considering the skin surrounding the eye area is thinner than the skin on the rest of the face, it’s more likely to display signs of a weakened skin barrier (like fine lines and sun spots) quicker. Seek replenishing ingredients that have the delicate eye’s skin barrier mind, such as ceramides, niacinamide, glycerin, and hyaluronic acid. 

The views expressed in this article do not necessarily represent the views of Murad, and are for informational purposes only, even if the advice of physicians and medical practitioners are included. This article is not a substitute for professional medical advice, diagnosis or treatment, and should not looked be considered specific medical advice.  

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Michelle Rostamian is a Los Angeles-based beauty and wellness contributor for Murad's Well Connected with 10 years of experience in the industry. She currently writes for Allure, InStyle, People, The Zoe Report, W Magazine and more.