{"id":2432,"date":"2021-11-14T17:15:01","date_gmt":"2021-11-15T01:15:01","guid":{"rendered":"https:\/\/wellconnected.murad.com\/?p=2432"},"modified":"2023-09-29T10:17:04","modified_gmt":"2023-09-29T17:17:04","slug":"when-should-you-start-using-a-face-serum-finally-something-gen-zers-millennials-and-boomers-can-agree-on","status":"publish","type":"post","link":"https:\/\/wellconnected.murad.com\/when-should-you-start-using-a-face-serum-finally-something-gen-zers-millennials-and-boomers-can-agree-on\/","title":{"rendered":"When should you start using a face serum? Finally something Gen Z&#8217;ers, millennials and boomers can agree on"},"content":{"rendered":"\n<p>If you\u2019re in your 20s, you may&nbsp;think serums are for the more, ahem, mature among us.&nbsp;But the truth is,&nbsp;no matter&nbsp;how old you are,&nbsp;serums provide serious skincare benefits you could&nbsp;be missing&nbsp;out on. There&#8217;s nothing wrong with being confused about when to apply face serum or how to find the best serum for a specific skin concern. There are many skin care products out there and finding the right one for your skin type and concern is going to require some exploring and learning.<\/p>\n\n\n\n<p>Ready to learn more? (We thought so.) Read on to find out all the important details about when to start using a&nbsp;<a href=\"https:\/\/www.murad.com\/products\/serums-treatments\/\" target=\"_blank\" rel=\"noreferrer noopener\">face serum<\/a>.&nbsp;Serum school is in session!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">First up, what&nbsp;even is serum?&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/wellconnected.murad.com\/just-the-skincare-basics-the-real-talk-on-serums-are-they-the-requisite-step-too-many-people-skip-in-their-regimens\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Serum is a skincare product<\/a> that delivers high concentrations of specific active ingredients to the skin.&nbsp;Serums can contain antioxidants (like vitamins A, C and E),<a href=\"https:\/\/www.murad.com\/product\/retinol-youth-renewal-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;topical retinols <\/a>and ingredients that help even out skin tone.&nbsp;They can also act as a targeted treatment to help reduce the appearance of wrinkles, hyperpigmentation and redness.&nbsp;There are also <a href=\"https:\/\/www.murad.com\/product\/outsmart-acne-clarifying-treatment\/\">acne serums<\/a> designed to help keep breakouts at bay.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When&nbsp;should I start using one?&nbsp;<\/h3>\n\n\n\n<p>The sooner, the better\u2014especially if you\u2019re wondering when to start using&nbsp;<a href=\"https:\/\/www.murad.com\/product\/vita-c-glycolic-brightening-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">vitamin C serum<\/a>&nbsp;or when to start using an&nbsp;<a href=\"https:\/\/www.murad.com\/product\/retinol-youth-renewal-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">anti-aging serum<\/a>. You can incorporate&nbsp;<a href=\"https:\/\/www.murad.com\/products\/serums-treatments\/\" target=\"_blank\" rel=\"noreferrer noopener\">face serum<\/a>&nbsp;into your skincare routine as early as your 20s as a preventative measure against the signs of aging. Adding serums that contain anti-aging ingredients or&nbsp;<a href=\"https:\/\/www.murad.com\/product\/vita-c-glycolic-brightening-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">vitamin C<\/a>&nbsp;can help reduce the effects of sun damage and help brighten the skin. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How&nbsp;do I use it?&nbsp;<\/h3>\n\n\n\n<p>Now that you know what a facial serum is and when to start using it, let&#8217;s talk about <em>how<\/em> to apply a face serum. Serums should be incorporated into your skincare routine after&nbsp;<a href=\"https:\/\/www.murad.com\/products\/cleansers-toners\/\" target=\"_blank\" rel=\"noreferrer noopener\">cleansing<\/a>&nbsp;and before&nbsp;<a href=\"https:\/\/www.murad.com\/products\/moisturizers\/\" target=\"_blank\" rel=\"noreferrer noopener\">moisturizing<\/a>.&nbsp;You can use a serum in both your daytime and evening skincare routines.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I know which one is best for me?&nbsp;<\/h3>\n\n\n\n<p>Since finding the right facial serum can be tricky, we\u2019ve broken it all down for you.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best for&nbsp;fine&nbsp;lines and&nbsp;wrinkles:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.murad.com\/product\/retinol-youth-renewal-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Retinol Youth Renewal Serum<\/strong><\/a><\/p>\n\n\n\n<p>Want to reduce the look of wrinkles in just two weeks?&nbsp;Try this fast-acting serum, which combines three retinol technologies and hyaluronic acid!&nbsp;You can also use&nbsp;<a href=\"https:\/\/www.murad.com\/product\/new-retinol-youth-renewal-eye-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retinol Youth Renewal Eye Serum<\/a>, a targeted eye serum&nbsp;that contains&nbsp;three types of&nbsp;retinol&nbsp;to help improve the look of wrinkles all around&nbsp;the eyes while being gentle on your skin.&nbsp;You can incorporate these serums into your skincare routine as early as your 20s!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best for&nbsp;irritation:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.murad.com\/product\/sensitive-skin-soothing-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sensitive Skin Soothing Serum<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p>Skin feeling dry and irritated? This serum contains hyaluronic acid to help support skin\u2019s ability to retain moisture, while chamomile extract helps soothe the skin.&nbsp;Start incorporating a serum like this into your skincare routine in your 20s and 30s.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best for&nbsp;brightening:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.murad.com\/product\/vita-c-glycolic-brightening-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vita-C Glycolic Brightening Serum<\/strong><\/a><\/p>\n\n\n\n<p>If you\u2019ve begun noticing the effects of sun damage, pollution and UV light on your skin \u2014 AKA hyperpigmentation, dullness and uneven tone \u2014 this is when to start using a&nbsp;vitamin C serum.&nbsp;This serum contains both Vitamin C, a potent antioxidant which helps prevent visible skin damage,&nbsp;and&nbsp;<a href=\"https:\/\/www.murad.com\/product\/vita-c-glycolic-brightening-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">glycolic acid<\/a>, which&nbsp;removes dulling surface cells to reveal more radiant skin and help&nbsp;vitamin C penetrate the skin more effectively.&nbsp;We recommend incorporating this serum into your skincare routine in your 30s and 40s.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Best for&nbsp;personalized&nbsp;skincare&nbsp;concerns:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.murad.com\/product\/custom-face-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Custom Face&nbsp;Serum<\/strong><\/a><\/p>\n\n\n\n<p>What if you have specific skincare concerns that you need to address? Well, that\u2019s what this custom face serum is for! This&nbsp;<a href=\"https:\/\/www.murad.com\/product\/custom-face-serum\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized serum<\/a>&nbsp;targets your skin\u2019s unique needs, from clearing to anti-aging and so much more.&nbsp;And, it&#8217;s fun to build your serum! Simply take&nbsp;our&nbsp;<a href=\"https:\/\/www.murad.com\/custom-face-serum-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual skin analysis quiz<\/a>&nbsp;(it\u2019s free) to assess&nbsp;your concerns.&nbsp;We\u2019ll use your answer to blend a custom-created serum with&nbsp;efficacious ingredients&nbsp;(and scent recommendations, if you like)&nbsp;to match your skin and lifestyle goals. Best to start using&nbsp;this serum&nbsp;as early as your 20s!&nbsp;&nbsp;<\/p>\n\n\n\n<p>No matter your specific skin concern, skin type, or age, it&#8217;s never too early to start incorporating a face serum into your routine. Whether that be a vitamin C serum, a <a href=\"https:\/\/www.murad.com\/ingredients\/hyaluronic-acid\/\" target=\"_blank\" rel=\"noreferrer noopener\">hyaluronic acid<\/a> serum, or even retinol, finding the best serum for your skin is what matters most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in your 20s, you may&nbsp;think serums are for the more, ahem, mature among us.&nbsp;But the truth is,&nbsp;no matter&nbsp;how old you are,&nbsp;serums provide serious skincare benefits you could&nbsp;be missing&nbsp;out on. There&#8217;s nothing wrong with being confused about when to apply face serum or how to find the best serum for a specific skin concern. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skin"],"metadata":{"_edit_lock":["1696007825:21"],"_edit_last":["21"],"adobe_analytics_repeatable":["a:1:{i:0;a:2:{s:4:\"name\";s:0:\"\";s:5:\"value\";s:0:\"\";}}"],"show_featured_image":["1"],"_show_featured_image":["field_609ee1cf1ce13"],"primary_category":["5"],"_primary_category":["field_608c33bdd26d5"],"mobile_image":[""],"_mobile_image":["field_60bf7692abe28"],"_post_views_count":["field_6107dfafd6a27"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_yoast_wpseo_primary_category":["5"],"_thumbnail_id":["2509"],"post_views_count":["6648"],"_wp_old_date":["2021-11-11"],"_yoast_wpseo_metadesc":["A face serum can be an essential part of a skincare routine, but when should you start using one? Read on to learn when to apply face serum."],"sidebar_products_use_global_default":["0"],"_sidebar_products_use_global_default":["field_63a349a11086a"],"sidebar_products_title":["Related Products"],"_sidebar_products_title":["field_6408d62123449"],"sidebar_products_items":[""],"_sidebar_products_items":["field_63a349a110878"],"sidebar_products":[""],"_sidebar_products":["field_63a349a0dadad"],"_yoast_wpseo_title":["When should you start using a face serum? | Murad"],"_yoast_wpseo_focuskw":["skincare serum"],"_yoast_wpseo_linkdex":["70"]},"aioseo_notices":[],"acf":{"show_featured_image":true,"primary_category":{"term_id":5,"name":"Skin","slug":"skin","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":238,"filter":"raw"},"mobile_image":false,"post_views_count":"6648","sidebar_products":{"use_global_default":false,"title":"Related Products","items":""}},"_links":{"self":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/2432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":21,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/2432\/revisions"}],"predecessor-version":[{"id":9532,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/2432\/revisions\/9532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/media\/2509"}],"wp:attachment":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}