{"id":1520,"date":"2021-08-10T21:32:44","date_gmt":"2021-08-11T04:32:44","guid":{"rendered":"https:\/\/wellconnected.murad.com\/?p=1520"},"modified":"2025-04-23T11:55:21","modified_gmt":"2025-04-23T18:55:21","slug":"under-eye-circles-freckles-and-even-sunburns-these-formerly-undesirable-skin-traits-are-now-desirable-and-the-reason-why-might-surprise-you","status":"publish","type":"post","link":"https:\/\/wellconnected.murad.com\/under-eye-circles-freckles-and-even-sunburns-these-formerly-undesirable-skin-traits-are-now-desirable-and-the-reason-why-might-surprise-you\/","title":{"rendered":"Under-eye circles, freckles, sunburns: Formerly \u2018undesirable\u2019 skin traits are now desirable (the reason why might surprise you)"},"content":{"rendered":"\n

Under-eye circles<\/a>, freckles and even\u00a0sunburns\u2014if\u00a0you\u2019ve\u00a0spent any time scrolling social, you\u2019ve no doubt\u00a0seen\u00a0the rapid evolution of\u00a0what\u2019s\u00a0deemed\u00a0desirable and undesirable in beauty.\u00a0Fueled by seemingly endless social media content, what once was considered “uncool” is now taking flight.\u00a0Today, Gen Z’s\u00a0skin-\u00a0and body-positive influencers\u00a0who value\u00a0authenticity<\/a>\u00a0above all\u00a0else are advocating for \u201cflaws\u201d\u00a0that\u00a0were\u00a0previously shunned for the sake of everyone’s mental health. In fact, they\u2019re\u00a0now even faking these flaws.\u00a0<\/p>\n\n\n\n

Real and raw > filtered and flawless. <\/h3>\n\n\n\n

In stark contrast to Gen Z’s much-valued authenticity, social platforms have contradictorily become riddled with hyper-realistic filters that can manipulate face shape, add makeup and eliminate pores in a single tap. \u201cI think we begin to lose the ability to determine what is \u2018real\u2019 and what is edited,\u201d says Gina Kirberg, a Chicago-based therapist with the Renfrew Center. \u201cWe\u2019re being told to \u2018embrace natural features’ but only shown images of unnatural, filtered, edited and carefully designed looks.\u201d Her advice? Ditch the unrealistic beauty standards, in whatever form they may take through the years, and stay true to you.\u202f <\/p>\n\n\n\n

Though the pursuit of a “flawless” complexion has certainly been on the decline in recent years, the pandemic no doubt sent the focus on skin into overdrive. \u201cI think that as we\u2019re coming out of isolation and quarantine, we\u2019re starting to embrace a more natural look\u2014and possibly an understanding that while we can\u2019t control the world around us, maybe we can at least control our skincare routine,\u201d Kirberg explains.<\/p>\n\n\n\n

London-based celebrity makeup artist Georgina Graham adds to this sentiment, recalling how Cindy Crawford\u2019s refusal to remove her mole in the ’90s led to it becoming an iconic part of her image. \u201cIn my last few years working with clients, there has definitely been a backlash against overly retouched skin,” Graham says. “Certain brands are even looking to cast models that have freckles or scars to have a more inclusive casting and celebrate these features.\u201d\u202f <\/p>\n\n\n\n

This demand for authenticity has even led Gen Z-ers on Tik Tok to re-create these features with makeup. Here are a few examples of what’s taking off in many beauty corners of social media: <\/p>\n\n\n\n

Freckles <\/h3>\n\n\n\n

No-makeup makeup<\/a> has gone so far that many are now re-creating natural features with makeup (or filters). There\u2019s such a demand for this look that faux freckle products can be found all over the market. This ethereal, sun-kissed addition gives instant oomph to your look, but according to Graham, it\u2019s not as simple as just dotting your face: \u201cMy top tip to making it look natural is applying the odd freckle in unusual places such as ear, eyelid or neck collar bone, so they are not just a smattering across the cheeks and nose.\u201d <\/p>\n\n\n\n

Under-Eye Circles<\/h3>\n\n\n\n

It\u2019s official<\/a>, the sleep-deprived look appears to be in vogue…again. Reminiscent of the ’90s grunge aesthetic, Gen Z-ers are creating the illusion of under-eye circles<\/a> with purple, blue and red shadows. While many were quick to rebuke the trend, others took it as a way of turning insecurities into something worthy of celebration\u2014as seen in the polarized comments of this now-viral TikTok<\/a>. So, whether you choose to create faux under eye bags<\/a> or showcase your already existing ones, the choice to partake is personal. <\/p>\n\n\n\n

Faux Sunburns\u202f <\/h3>\n\n\n\n

The outpouring of support for sun protection<\/a> is ever present online\u2014but that hasn\u2019t changed the allure of golden skin, with self-tanners and bronzers becoming de rigueur all year round. Now there\u2019s a controversial newcomer on the scene: the faux sunburn<\/a>.\u202fAssuming you\u2019re loaded up on SPF<\/a>, creating the look is easy. \u201cAfter applying bronzer, sweep bright-colored blush horizontally from top of your cheekbone close to the ear, across the bridge of the nose and across to the other cheekbone near the other ear,\u201d Graham says.<\/p>\n","protected":false},"excerpt":{"rendered":"

Under-eye circles, freckles and even\u00a0sunburns\u2014if\u00a0you\u2019ve\u00a0spent any time scrolling social, you\u2019ve no doubt\u00a0seen\u00a0the rapid evolution of\u00a0what\u2019s\u00a0deemed\u00a0desirable and undesirable in beauty.\u00a0Fueled by seemingly endless social media content, what once was considered “uncool” is now taking flight.\u00a0Today, Gen Z’s\u00a0skin-\u00a0and body-positive influencers\u00a0who value\u00a0authenticity\u00a0above all\u00a0else are advocating for \u201cflaws\u201d\u00a0that\u00a0were\u00a0previously shunned for the sake of everyone’s mental health. In fact, they\u2019re\u00a0now […]<\/p>\n","protected":false},"author":19,"featured_media":1617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skin"],"metadata":{"_edit_lock":["1745434530:21"],"_edit_last":["21"],"adobe_analytics_repeatable":["a:1:{i:0;a:2:{s:4:\"name\";s:0:\"\";s:5:\"value\";s:0:\"\";}}"],"primary_category":["5"],"_primary_category":["field_608c33bdd26d5"],"show_featured_image":["1"],"_show_featured_image":["field_609ee1cf1ce13"],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_yoast_wpseo_primary_category":["5"],"_thumbnail_id":["1617"],"mobile_image":[""],"_mobile_image":["field_60bf7692abe28"],"_post_views_count":["field_6107dfafd6a27"],"post_views_count":["19099"],"sidebar_products_use_global_default":["0"],"_sidebar_products_use_global_default":["field_63a349a11086a"],"sidebar_products_title":["Related Products"],"_sidebar_products_title":["field_6408d62123449"],"sidebar_products_items":[""],"_sidebar_products_items":["field_63a349a110878"],"sidebar_products":[""],"_sidebar_products":["field_63a349a0dadad"]},"aioseo_notices":[],"acf":{"primary_category":{"term_id":5,"name":"Skin","slug":"skin","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":238,"filter":"raw"},"show_featured_image":true,"mobile_image":false,"post_views_count":"19099","sidebar_products":{"use_global_default":false,"title":"Related Products","items":""}},"_links":{"self":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":9,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":13326,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/posts\/1520\/revisions\/13326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/media\/1617"}],"wp:attachment":[{"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wellconnected.murad.com\/api\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}